I feel like I’ve travelled back in time 20 years. Everyone is talking about Pokemon again. But this time, instead of children battling in playgrounds, it’s adults that are roaming the streets catching imaginary monsters. Amazing.
It’s popularity has been astounding, everyone seems to be talking about it and it’s not even out in the UK yet. While the fact that adults are going outside to play a game is strange in itself, it’s another factor that has caught my attention…
People who would usually not go outside for walks because they are too tired are now leaving their home in the evening to visit ‘Pokestops’. People are getting out and exercising because of a game. This is an example of what I call a psychological lever, and they’re great for making sure you stick to your goals.
When you have a goal, such as losing weight (since this is a weight loss blog), anything that makes doing activities that lead to your goal easier is a psychological lever. An example of this is an upcoming holiday. When you know you are going on holiday soon you tend to pay more attention to what you eat and exercise a little bit more in the build up to it.
By combining the addictive nature of iPhone games and the need to move around in the real world, Nintendo and the Pokemon Company may have accidentally created one of the best health apps on the App Store. They have created a lever that instead of being in the future, is firmly in the present, in your pocket. It’s like a constant reminder to go outside and move your body.
While capturing Pokemon through your Smartphone’s AR camera probably isn’t going to turn you into a fitness model, it may at least make some people a little more active and therefor a little healthier.
But you don’t have to stop there. Use the idea of psychological levers in your life today to make getting into great shape and losing weight easier. Here are 3 ways you can do just that:
- Don’t keep unhealthy food in your house – If you have biscuits, cakes, chocolates and cakes in your fridge and cupboard, you’re probably going to eat them at some point. It doesn’t matter how many times you say no or how strong your Will Power is, you say ‘Yes’ just once and all of your hard work can be thrown out the window. Only keep healthy snacks in your house. This makes eating healthier far easier and, more importantly, means you don’t have to fight the urge to eat an unhealthy snack every time you look in the fridge.
- Keep your workouts clothes by your bed/somewhere in sight and easy to get to – If you spend the first 30 minutes of your day struggling to wake up and eating cereal for breakfast, then you are setting your day up for failure. Putting on your workout clothes can be a lever to moving more and making better food choices. There’s truth in the phrase ‘Win the morning, win the day’.
- Get a coach or a workout buddy – The reason a holiday makes you work out more is because, whether you like it or not, you know you will soon judged and others will see whether you’ve done the work or not. The problem is that, like when student pull all nighters before exams or deadlines, we tend to leave changing our body’s until the last minute. Getting a coach will help you by giving you a solid plan to follow AND by holding you accountable to sticking to it EVERY DAY.
While you might start out wanting to be a Pokemon Master, I hope you will soon want to be a master of yourself. By understanding the key psychological motivators you will find change a lot easier. A crash diet 2 weeks before a holiday isn’t going to be the answer. If you want help with some long term change, try my free challenge where we’ll go through some levers that can help you personally.
Have you downloaded the game yet? Do you find you enjoy walking to the Pokestops? Let me know in the comments below Pokemon Master and share this with your friends so you can hunt together.